Digital Marketing Platform

Introducing a new, all-in-one solution to engage your prospects and clients.

Elevate your marketing game with our Digital Marketing Platform, designed to put you at the forefront of client engagement.

Don’t just keep up — set the pace and deliver unmatched value to your clients. More than just a tool for engagement, the Digital Marketing Platform empowers you to understand and analyze client interest and deliver the content your clients value most.

Our platform offers direct access to LPL Research and top-tier financial content without the hassle of paywalls or endless internet searches. You can effortlessly integrate your content into email newsletters, social media posts, and targeted campaigns, with easy in-platform compliance workflow.

Key Features

  • Expansive library of curated content
  • Convenient access with single sign-on through ClientWorks
  • Campaign performance monitoring with reporting and analytics
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Begin with the Starter and expand, or start strong with more capabilities at a better value.

Starter

Essentials

Premium

For financial professionals wanting to establish routine digital client touchpoints.

For those needing essential metrics, content, and automation to connect with clients and prospects.

For those needing capabilities, content, and AI-powered insights to maximize growth through marketing with less effort.

$0

$69 per month

Best value! - $199 per month

Includes:

  • Access to LPL Research content library
  • Deliver content by email, newsletter, and social media
  • One-click compliance workflow
  • Campaign reporting dashboard
  • Lead-optimized landing pages

Get everything in Starter, plus:

  • Access to Broadridge content library
  • Automate monthly newsletter campaigns
  • Automate content publishing
  • Integrate lead capture forms
  • Send eCards to celebrate occasions

 


 

Get everything in Essentials, plus:

  • Access to premium publisher content library
  • No content ads or paywalls
  • Integrates with your website to post content in one-click
  • Automate weekly newsletter campaigns
  • Automate lead follow-up campaigns
  • AI-powered insights for better targeting

Why Digital Marketing Platform?

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Have a world-class content library at your fingertips.

Explore the expansive library of curated financial services content, including LPL Research and top-tier publishers like The Wall Street Journal, Forbes, Barron's, and Bloomberg, to share with your clients.

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Get your performance data all in one place.

Monitor campaign performance with reporting and analytics that will inform your marketing strategy, enabling you to create better campaigns and reach more prospects and clients.

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Increase your productivity and profitability.

Our easy-to-use platform brings together the technology, capabilities, and integrations you need to streamline your marketing to achieve results.

Compare all Features

Digital Marketing

Starter

Essentials

Premium

Personalized landing pages

Email marketing

Social media sharing

Lead-optimized landing pages

Automated eCards and Newsletters

Website integration/One-click blog posts

Lead nurturing campaigns

AI-powered insights on client interests

World-class Content

Starter

Essentials

Premium

LPL Research content and weekly market commentary

Market commentaries and thought leadership

Licensed content from WSJ, Barron’s, and more, with no ads or paywalls*

Fresh, timely content added daily

Compliance and Reports

Starter

Essentials

Premium

One-click compliance

Built-in reports and analytics

Contacts and CRM

Starter

Essentials

Premium

Number of contacts included

1,000

2,500

5,000

Marketing CRM

Service and Support

Starter

Essentials

Premium

Marketing Support Desk

Help by phone or email

Email Only

Frequently Asked Questions

What publications are included in “premium publisher content” as part of the Premium tier?

With Digital Marketing Platform Premium, you’ll be able to legally share content personalized for your business, without ads or paywalls from publishers, including The Wall Street Journal, Forbes, Barron's, Bloomberg, The New York Times, Business Insider, Entrepreneur, The Harvard Business Review, The Guardian, Financial Times, and many more. This is made possible through our partnership with Broadridge’s AdvisorStream.

If you subscribe to the Starter tier, you’ll get an onboarding guide and on-demand video walk-through so you can set up your account and settings. If you subscribe to the Essentials or Premium tiers, you’ll get a coaching session with a marketing consultant to set up your account and help get acquainted with your new platform.
 

All Digital Marketing Platform subscribers have access to our marketing support desk and our Resource Center page, which features regularly updated support articles, videos, and guides.

 

 

Want to see the platform in action? Join us for a live product demo and stay for the Q&A if you have questions. Register here.

For subscribers of Essentials and Premium tiers, the Digital Marketing Platform can help uncover your clients interests based on their interactions.
 

Our AI-powered content recommendations allow you to send high-value content to spark conversations on topics of interest. Real-time reporting helps you to identify engaged prospects. 
 

Smart Lists, available in Essentials and Premium tiers, are automatically created by the system to group contacts with similar interests, allowing you to segment your communications more effectively.

You must have Social Patrol active to connect your social media accounts. After setting up your profile/branding, your profile will be sent to compliance within the app, and you’ll be notified once the approval is complete. Once Social Patrol is set up and approved, you can add any content to your connected social channels without pre-approval.
 

For email communication, there are some pre-approved articles and email templates within the system that can be used right away (more on the way!). If you change the wording or add your own content, it will prompt the system to send it for compliance approval before it can be shared via email. Again, you’ll be notified when compliance approval is complete.
 

Direct emails are sent right after compliance approval. Newsletters are returned to the advisor to either be sent right away or scheduled for a future date. You can send a personalized email template to a single recipient without triggering compliance approval if you’re using a pre-approved article. 

Yes, with a subscription to the Premium tier. The Digital Marketing Platform works with any website and you can do one-click blog posts regardless of your web provider.

Ready to get started?

Explore your marketing options. Get a demo of the Digital Marketing Platform or transform your marketing with tailored expertise and execution.

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* Through our partnership with Broadridge’s AdvisorStream, LPL advisors will be able to legally share content on a landing page personalized for your business, without ads or paywalls, from publishers including The Wall Street Journal, Forbes, Barron's, Bloomberg, The New York Times, Business Insider, Entrepreneur, The Harvard Business Review, The Guardian, Financial Times and many more.

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